Today, every organization has a marketing team or a couple of marketing executives who aims to maximize profits through developing sales strategies that match customer requirements and promoting products, services or ideas. Marketing executives are also known as marketing officers or marketing coordinators. These professionals are dedicated to developing marketing campaigns both online and offline to promote a service, product, event or campaign.
Marketing executives are important to promote your company and to gain clients/customers. Marketing is necessary to do if you own a company, whether you are a manufacturer, retailer, industrialist, or an NGO. The work of a marketing executive varies depending on the type and size of the organisation and sector. The role broadly includes planning, organising events, sponsorship, advertising, public relations and research. The focus can be on selling a product, a service or raising awareness of an issue that affects the public.
I am sure that you have got the understanding of how important marketing is for your company. If you don’t have a team of marketing professionals you need to hire them as soon as possible. Well, it will help your company to grow to the next level, below I have a compiled a list of task which your marketing executives should perform. Have a look!
Responsibilities Of A Marketing Executive
In your organization, the marketing executives will be taking care of the tasks which are important to promote your brand. The responsibilities of marketing executives are:
Generating leads for products and services is the main job role of the marketing executives. Planning, developing and implementing effective marketing communication campaigns for the organization is the primary thing to do. Furthermore, they will be working with in-house designers or freelancers to produce materials of visual impact and within brand guidelines.
Involving key stakeholders for the product at each stage of a campaign, and producing an accurate summary of total spend at the end of a marketing campaign.
Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and much more. This is important for making your target audience that you exist in the market as social media is the best and cheapest way to spread the word.
Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format. Researching and reporting on external opportunities and understanding current and potential customers are things which should be executed by the marketing professionals effectively. Withal, sourcing advertising opportunities and placing adverts in the press, radio or TV as appropriate to the product or service is also the needed to be done.
Collaborating with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and DVDs.
Related: 5 Reasons for Small Businesses to Use Email Marketing
Top Online Marketing Trends
As an employer, now you know what would be the activities accomplished by the marketing executives in your company. Furthermore, I would like to tell you that for creating an outstanding marketing campaign you should be aware if the market trends. In the year 2016-17 there are many such trends emerged, let’s see the marketing trends which are dominating now.
Live Video Streaming
You must surely have used or at least heard of live video streaming which is been adapted by many social media channels. Today, social media users are beginning to demand more in-the-moment content, giving them an indirect view of the world (or event) they’d previously been unable to access. This is now possible with the help of faster internet and the ubiquity of the mobile devices.
Content will always be ruling the web, but the kind of content you create should be changed now. Video content is a thing which every company should optimize, this is in trend. Brands that fail to incorporate visuals and videos will be left by the wayside.
Concentrate On User/Customer Experience
Your focus should be entirely on reaching the customer’s heart, by this I mean you should concentrate more on making a better user/customer experience. Embrace the customer-centric philosophies to create effective marketing strategies and positive digital transformations.
In case you aware of native advertising, it is a form of online advertising that matches the form and function of the platform on which it appears. In simple words, here editorial content is paid for by an advertiser and intended to promote the advertiser’s product.
These were some trends which will be ruling the market this year. It is important for you to be aware of more such trends in order to promote your brand effectively.