Opt in’s are the gateway to your email list so it’s pretty important that these are high quality and attractive to get people to actually SUBSCRIBE. What’s great about opt-in’s is that they are totally customizable AND there are a variety of different types of opt ins that produce significant results. There’s no hard rule…
In today’s competitive business world, marketing is essential to the success of any business. However, with so many marketing options available, it can be overwhelming to figure out where to start. The good news is that there are a wide range of marketing strategies you can use to promote your business, both online and offline….
Starting your own business or taking it to the next level can be both exciting and exhausting. There will be a lot of different hurdles that your company must overcome along the way. All of these may hinder your efforts to achieve business success, but being aware of these obstacles and knowing how to overcome…
“How do I get more social media engagement? I need some engaging social media posts ideas!” Hands down, the #1 question I’ve been asked in the 9 years I’ve worked with social media clients. Social Media engagement is any type of interaction you have with your audience. That’s likes, clicks, comments, and shares. Most Importantly…THIS…
“Why do I need a website?” isn’t really a question I get asked a lot, which is actually preferable to what I have been seeing and hearing. What I have been noticing is a lot of business owners making a statement rather than asking a question. The statement goes a lot like this: “You don’t…
So you’ve just launched your new product or business model, now you’re ready to hit your audience with some advertising. You’ve done your research and listened to gurus and how-to videos on social media advertising. Which means, you most likely have the three most important things in a social media ad: A message/offer Your targeting…
Content marketing is a spin-off from traditional marketing with its use of digital media for marketing purposes. As marketing techniques evolve over time, content marketing is when digital media is used as a creative, relevant, and consistent tool to attract a target audience, with the objective of creating a profitable customer interaction. There is the…
Social Media is changing daily. What once used to be a few simple features on social platforms has transformed into more features than users can even keep up with! It’s important to understand that Social Media is still evolving and the way that you leverage it should ALSO be evolving. Here’s 5 Game-Changing Social Media…
Social media is a non-negotiable when it comes to marketing. If you are not yet focusing on acquiring new customers with social media, your business is missing out on the attention from billions of people. 81% of the U.S. population is using social media. Your ideal customers are part of that statistic, I promise you….
Affiliate programs are one of the fastest growing marketing trends in business today. They allow a brand to promote a product or service by making people like you and me do the legwork, similar to influencer marketing. An affiliate program is essentially when you advertise another company’s product or service, you get paid some sort…
Ah, the world of being an entrepreneur. One hour you’re the CFO, the next you’re trying your hat at IT, then you find yourself in the Public Relations field. It’s exhausting. I know. I’ve been there and well, I’m there right now. But the easiest way to handle all those tasks is to have a…
Podcasts have become an excellent tool for entrepreneurs! There is an endless supply of education, tips, and inspiration being handed out daily. Podcasts allow the experienced entrepreneurs to get together and share some of their perspective {along with a boat load of lessons and advice for future entrepreneurs} and they’re easily accessible online or from…
Google Analytics is a powerful beast certainly not for the faint-hearted. With hundreds of reports and metrics available, GA is not something that should be ignored. The trouble is, many people install it on their website, and never really look at what’s happening in there. They may sign in occasionally and see traffic going up,…
“How do I get more leads?” Business owners are constantly looking for people to market their business to. It’s one of the top requested trainings… The GREAT news is that with the growth of the digital era, we have an UNLIMITED opportunity to get leads. Whether it’s from social networks, email marketing, or website traffic,…
What if you could hijack your reader’s brain? What if as readers come to your website, you grab their senses, emotions, perception, and everything else. You simply turn your readers into your slaves. Okay, I’m exaggerating. My friend, don’t even try to turn your lovely audience into slaves. It’s inhuman. However, you always want to…
DOWNLOAD IT HERE As a business owner, you know the importance of having a marketing plan. The problem? There are SO many marketing tasks you can do, it’s impossible to know which ones to focus on and on what days. The best way to get started with your marketing is to know what your goals…
Monthly membership programs have become an excellent source for entrepreneurs to get the training, support, and resources they need to help run their business. These programs, although popping up recently in the entrepreneur space, have been around for a long time. Health clubs and gyms are a good example of that. Offering a monthly membership…
One thing. We can pinpoint one thing we did in our business that increased our revenue by 300%. As we celebrate our 2 year anniversary, we looked back to see what the most significant improvement we made in our business. We reviewed social media fans, advertising, email marketing, revenue, and our programs. Surprisingly, there was…
Whether you are just learning the ropes of digital marketing or are an expert in running a marketing campaign, you need to keep one thing in mind – digital marketing is instrumental for business success. On the other hand, if you are relying on buzzwords which can create a vicious circle where you and your…
If you are a marketer, CEO, CIO, Co-founder or any other person who is directly or indirectly related to marketing activities in the B2B company, then lead generation is very important for you. Do you guys know the biggest challenge in B2B marketing? The answer is…………… Generating Lead!!!! A lead is where it all begins….