Top Trends A Marketing Executive Must Know

Top Trends A Marketing Executive Must Know

Today, every organization has a marketing team or a couple of marketing executives who aims to maximize profits through developing sales strategies that match customer requirements and promoting products, services or ideas. Marketing executives are also known as marketing officers or marketing coordinators. These professionals are dedicated to developing marketing campaigns both online and offline…

Content Marketing Vs. Social Media Marketing: What’s The Difference?

Content Marketing Vs. Social Media Marketing: What’s The Difference?

How is social media marketing different from content marketing? What is the point of difference between these two marketing strategies? And which is the best marketing strategy? If you are still unaware of the core differences between both marketing terminologies, then let’s dive into this and know more. Content marketing is content production and creative…

Managing and Incentivising Channel Partners through Online Platforms

Managing and Incentivising Channel Partners through Online Platforms

Channel partners help sell and market a company’s products and services to the wider market through a distributor and consultancy network. Building and strengthening good ties with channel partners, such as vendors, retailers, consultants, and distributors is essential for enhancing your sales efforts and maximizing your business growth and sales targets. However, not many companies…