Is Email Marketing the Most Profitable Automation for Small Business?

Is Email Marketing the Most Profitable Automation for Small Business?

Nowadays when there is cut throat competition among all the different businesses, marketing plays a pivotal role. Digital marketing has literally overtaken the offline marketing practices. Out of all the marketing techniques that are being followed currently, e-mail has its own importance. Even though it’s an old marketing strategy it is still relevant. In recent…

Six of the Most Effective Content Marketing Strategies Today

Six of the Most Effective Content Marketing Strategies Today

Content marketing is a spin-off from traditional marketing with its use of digital media for marketing purposes. As marketing techniques evolve over time, content marketing is when digital media is used as a creative, relevant, and consistent tool to attract a target audience, with the objective of creating a profitable customer interaction. There is the…

10 Ways How Visual Content Dramatically Changes Marketing Strategies

10 Ways How Visual Content Dramatically Changes Marketing Strategies

Visual content has always been the essential ingredient of successful marketing campaigns. It’s very hard to imagine a multi-million dollar corporation who markets their products using letters and data alone, without any visual representation of what’s going on. That being said, visual content can also dramatically influence the way people perceive our products. What are…