Are you ready to create some killer brand recognition? Where people see your content on social media and know exactly who you are, right away?
Branded Graphics are the key to unlocking more recognition, visibility, reach – and engagement.
Now, if you want to be amongst the best brands, you have to act like one of the best brands.
Think about it:
- Apple puts their logo on everrrrything. We instantly know an apple product just with their logo – no text required.
- Amazon puts their logo and smile on every single box they send out. People know immediately when they receive a box from Amazon.
- Coca-Cola – I mean…it’s only the most recognized brand in the world!
What do all of these have in common? Besides huge marketing budgets – they have instant brand recognition!!
The more people are familiar with your brand, the more they know and trust you. THAT is what you can do with branded graphics.
(Need more help defining your brand? The Social Media Digital Bundle will walk you through this)
Before we dive in to the 12 Facebook Pages, we want to point out exactly what they all have in common so you can learn exactly how to duplicate the success for your business.
Each of the 12 Facebook brands has 5 elements in common.
ELEMENT 1 – LOGO:
This is something that is reflective of you, your business, and your style. If you already have a logo – awesome! You can use your logo and create your branding around that since it’s an established brand asset you already have.
ELEMENT 2 – COLORS:
Choose 1-3 colors. If you’re starting a brand from scratch, do some color research to find out what you’re looking to display with your brand.
For example: the color black is “powerful, sleek, and used to market luxury” whereas blue is “Peace, Calming, & Kindness”
Use a resource like Design Seeds to help you choose the colors you want to represent your business.
ELEMENT 3 – FONTS:
Choose 1 -2 complimentary fonts for your branding. These will be consistent amongst your social media accounts and your website. There are amazing font pairing examples on Pinterest if you need some inspiration. Pixel 77 put together this great guide to help you learn how to pair the right fonts for a high quality brand.
ELEMENT 4 – IMAGE STYLE:
This is your image style. You want to choose a consistent image style that is representative of your brand. This can really help make a difference amongst the sea of competition.
What to do: If you’re a beachy company, you can choose beachy images (simple right?) You know that’s what your ideal customers are interested in and you can use them to represent your brand.
What not to do: If you’re a beachy company, you use pictures of the jungle. Obviously…there’s a disconnect here and it would really throw people off.
Take some time to research the types of images you want to use to brand your biz.
A few resources to find images:
- Pixabay (Free)
- Pixels (Free)
- Stock.Adobe.com (Monthly Membership)
- Canva ($1)
- Creative Market (A favorite for us – TONS of Styled Stock Photography + More) ($-$$)
- Fotolia ($)
- Stocksy (Gorgeous – Exclusive Photos) ($-$$)
ELEMENT 5 – IMAGE THEMES:
This is where you make your images unique! You’ll add your logo, your styles, font, overlays, filters, borders, unique elements that represent your brand. This is where you will set your biz up for massive brand awareness.
For some inspiration: Take a peek inside our social media branding guide to see how these themes and styles come together.
Now that you know what you need to establish your unique brand, you can create templates so it’s easy to create these images and share them on social media. Canva is our favorite tool for creating social media graphics and templates easily.
Once you know how you’re going to share your brand with the world, it’s time to start sharing!
Be sure to follow these 12 Facebook pages below so you can be inspired by how they’ve brilliantly and creatively created custom branded graphics to grow their business, develop unbeatable brand recognition, and boost engagement on every single post.
12 Facebook Pages that Have Branded Graphics
1. Marketing Solved – Online Marketing Publication, Marketing Education, Training, Classes, and Workshops.
When people see the black, white, and gold – it’s instant Marketing Solved brand recognition. Our design centers on the logo placement in the same area, black, white, and gold color scheme, and font similarity.
2. Gary Vaynerchuk – The King of Media, Author, Speaker and Cool Dude
Note the consistency in the logo / signature, image style, and colors.
3. Sarah Prout – Master Manifestor, Entrepreneur, Author, and brilliant marketer.
Logo placement and font is consistent but what stands out here is her unique use of like colors and overlays.
4. Robin Sharma – Best Selling Author & Entrepreneur Educator
Consistent font, image style, branding placement and integration of personalized images. These are brilliant for getting visibility on you if you have a personal brand!
5. Female Entrepreneur Association – Led by Carrie Green, Female Entrepreneur Community, Advice, Training & Resources
They keep it consistent with a pink color palette used in a variety of ways, similar styled templates, fonts, and logo placement.
6. Les Brown – Motivational Speaker & Author
Similarly to Robin Sharma, they make great use of personalized images with Les in them, similar image styles and a consistent font across all images.
7. Kim Garst – Social Media Influencer, Best Selling Author & Keynote Speaker
Quite possibly the most unique branded templates around. They create custom quality graphics using similar image style, logo placement, and unique elements added to each one!
8. Grant Cardone – Author, Speaker, Entrepreneur, Real Estate Mogul
When Grant Cardone is doing something in the industry, you should take note! He uses similar fonts, personal images, and a very popular style for graphics that stand out.
9. Girlboss – Created by Sophia Amoroso to share inspiration to be the boss of your own life.
Unlike any other that we’ve seen so far, they put their brand logo on the top of the image, use solid colors in a pastel theme, and keep fonts and font placement similar.
10. Addicted2Success – The #1 Motivational & Inspirational Website in the World
Surely you’ve seen this logo floating around the best graphics online. They keep their image style, themes, and fonts consistent with their unique logo branded on each image.
11. BossBabe – A community for a “digital girl gang”
A pioneer in social media branded graphics and also one of the most well known and often copied. They use a mix of styled dark images of successful women mixed with their branded pink, similar fonts, and logo placement.
12. Pura Vida – Custom Bracelets from Costa Rica that give back
Last but not least, Pura Vida. To show you that you don’t always have to add your logo or share text images. Here’s a way to style and brand your graphics simply by using your products in each shot! They keep a consistent style, filter, and theme across their images.
So what do you think? Did you find some inspiration? Let us know in the comment below.
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