Facebook Ads Tutorial - Advanced Tips // Marketing TV - Marketing Solved

Facebook Ads Tutorial – Advanced Tips // Marketing TV

Facebook Ads Tutorial

Facebook Ads are one of my favorite ways to grow a business. They’re almost always my first plan of attack when it comes to marketing because, well, because they work! If you know what you’re doing.

The most important part when it comes to Facebook ads is your targeting.  You HAVE to get in front of the right audience with the RIGHT messaging intended for them. That’s a combination that is sure to convert. For most advertisers, they stick to the basics of what they’ve been told, target “Interest” pages that have the fans that you want to reach. I absolutely agree with that statement…HOWEVER, what I share in this video is going to show you how to take that to the next level.

I uncovered quite a bit of new information about my fellow advertisers and it helped me make better decisions for my business and I immediately saw better Facebook ad results.

On the latest episode of Marketing TV, you’ll learn exactly how to research existing advertisers, find less competitive pages to target (cheaper ads!), how to find quality new pages to target, and a few extra tips on how to BE DIFFERENT than everyone else using Facebook ads.

 

Here’s a breakdown of the tips mentioned in the video:

1) Review other advertisers ads – use this knowledge to better your ads, brainstorm new targeting, and use the data to your advantage.

2) Use your Ad Options!

* Existing Fans – People who already like your page

* New Fans – People who do not already like your page

* Demographics – Gender, Age, Location

* Behaviors – Type of car they drive, type of car they own, Facebook Page administrator

* Interests – Pages people like

* Existing Email Subscribers

*Website Traffic – People visiting your website or even a Specific Web Page

* Lookalike Audiences – Audiences that are similar to any audience defined above

3) Use Facebook Graph Search

4) Review Pages Liked by Popular Pages 

5) Use Audience Insights in Ad Tools

6) Use Ad Recommendations 

Want a full tutorial and training for Facebook Ads? Join the Ad Lab and get access to Facebook, Instagram AND Pinterest ads training for one low cost. You’ll learn everything you need to run successful campaigns so you stop wasting money on ads that DON’T WORK and focus on what DOES work. Join the AdLab here. 

social-media-ad-lab

 

 

Did you find this helpful? Sound off in the comments 🙂

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4 responses to “Facebook Ads Tutorial – Advanced Tips // Marketing TV”

  1. Michelle Erickson says:

    Hi Kat, I just happened to find this when I was testing FB ads for a new client and needed inspiration and ideas. Well, I tried the advanced targeting and targeted certain pages for 2 different clients. I maxed out my budget in 24 hours! Wow, that many people clicked onto both websites. It was only about a 200% increase in web traffic. For 2 days I’ve been analyzing the data and trying to decide, what next? One thing I probably should’ve done is just tried 2 or 3 pages versus the 12 I did (6 for each client). The ads themselves were customized to reach the different demographics on each page. Thanks for the advice! ME

  2. By the way – pretty much expect me to be stalking/commenting on all your blog posts from now on. You’ve been warned. Once again you’ve given us enough information and work to put our brains into-overdrive to get more clients and get paid!!!

    • Kat Sullivan Kat Sullivan says:

      That’s AWESOME Chris! I’m SO happy to hear that and that’s our goal. Give you the training you need so YOU can take action, grow your business and make. more. money. Boom!

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