Content Marketing Vs. Social Media Marketing: What’s The Difference?

Content Marketing Vs. Social Media Marketing: What’s The Difference?

 content vs social media marketing

How is social media marketing different from content marketing? What is the point of difference between these two marketing strategies? And which is the best marketing strategy? If you are still unaware of the core differences between both marketing terminologies, then let’s dive into this and know more.

Content marketing is content production and creative thought; whereas social media marketing focuses on making social media a successful delivery mechanism. However, the difference between the two is not as simple. Content marketers are highly focused on methods of sharing and receiving content. Social media marketing focuses on making social media a successful mechanism for delivery of the content.

Content marketing is considered a starting point for digital marketing campaigns. If a small business owner wants to attract a large number of customers and webmasters are looking for more visitors on their website, then content marketing would be the best solution for them. Content marketing deals with social media marketing and social media marketers are using content to get their message across to their audiences.  Granted, there are various overlapping characteristics between the two rolls, but these are two distinct entities with different focal points, goals, and processes. Let’s have a look at the major differences between social media marketing and content marketing.

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Social Media Marketing

Social media marketing is making use of social platforms where existing and potential customers interact directly. Social media marketing is all about using websites and social networks for marketing products and services of a particular brand. Social media marketing is the type of marketing which influences companies to reach new customers and increase brand engagement with their existing customers. In other words, we can say social media marketing is a way of marketing which extends the reach of content marketing through multiple social media platforms. Social media marketing pushes the marketing strategy; which pushes the content and drives people from their current state.

 Social media marketing is a kind of direct and indirect marketing which promotes a particular business on the social web with the help of sharing and interaction. Social sharing is a simple and personified way of marketing. Companies can enhance brand awareness and brand engagement through a one-click sharing method. For successful social media marketing, marketers are required to keep the conversation and sharing related to business. For the indirect promotion of products and services, they have to effectively start the conversation and encourage sharing it among users for strong customer relationship management. Social media marketing allows small businesses to build brand awareness at a larger scale.

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Content Marketing

Content marketing is all about creation and distribution of valuable, relevant and consistent content. The objective of content marketing is to attract and retain clearly defined audiences and profitable customers. Content marketing is an integral part of social media marketing. It is a method for companies to educate, inform, entertain and inspire the action of existing and potential customers. Content marketing promotes the product or service by raising brand awareness and by shaping the consumer perception.

Proper marketing and consumption of content drive behavioral change among customers by providing useful information to the audience. Organizations publish the content typically on websites, but there are other print campaigns where marketers can incorporate a content marketing strategy. They also integrate content marketing with social media marketing. doing so establishes an enterprise and demonstrates added value to the target market. By sharing quality content information, content marketing plays a significant role in building the brand indirectly and building trust among customers. Content marketing is the marketing strategy which is used by the marketers to establish credibility, trust, and loyalty among customers.

The Difference Between Content Marketing And Social Media Marketing!

content vs social marketing 1

Social Is a Channel; Content Is a Tactic

Social media is a game changer in the marketing sector. The birth of social platforms has made custom targeting of perspective audiences easy for marketers. Social media is the greatest innovation of technology, which has not only enhanced the ability of communication, but has also enhanced the ability of organizations to market directly. Social media marketing is the channel where organizations can find potential customers. Social media has emerged as one of the most popular marketing channels for companies. It is a great strategy for listening and gathering insights for your business, as well as finding and engaging with prospects and customers. Social media marketing strategies work best when integrated with other marketing tactics.

Social media marketing is the channel where organizations can find potential customers. It has emerged as one of the most popular marketing channels for companies. It is a great strategy for listening and gathering insights for your business, as well as finding and engaging with prospects and customers. Social media marketing strategies work best when integrated with other marketing tactics.

On the other hand, content marketing is a tactic. It is a way of marketing that enables organizations to add value for potential customers by creating and distributing valuable content. Content marketing includes collaterals such as blog posts, videos, and web pages. These pieces of collateral help organizations to educate and entertain their target audiences. Content marketing is a tactic of marketing, which is intended by marketers to generate interest in offerings by reinforcing any problems, challenges, or solutions.

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Center Of Gravity

The center of gravity is another difference between social media and content marketing. Center of gravity is defined as the focus of marketing activity. In the case of social media marketing, the center of gravity is within social media networks. Operating a social media campaign is like operating within social networks. When marketers are operating social media campaigns, they are actually operating inside Facebook, inside twitter and inside google+, etc. Social media marketers produce content inside these networks.

On the other hand, the center of gravity for content markers is the website of a brand. Social networks play a significant role in increasing the success of content marketing efforts. Social networking platforms such as Facebook, Twitter, and google+ are primarily used as distributors of the link of the website. In the case of content marketing, marketers do not make use of social media platforms as a container of the content itself. In simple terms, we can say that social media marketing makes use of social media platforms as primary sources of marketing. Whereas content marketing uses social media platforms as a distributor of a link back to the content on the website of the brand.

 

Objectives Of Both Marketing Techniques

The multitude of purpose in both marketing strategies is different. Social media marketing strategies are marketing strategies designed with a target to increase brand awareness among potential, targeted and existing audiences. By generating activity and discussion around the brand, social media marketers play a significant role in increasing brand awareness. Social media is also used for increasing customer retention and customer satisfaction. Social channels are open forums for direct dialogues with their clients on questions and issues in which they have. In a nutshell, we can say that the objective of social media marketing is to increase brand awareness, customer satisfaction, and customer retention. On the other hand, the objective of content marketing is demand generation. The quality of content brings prospects to the site of the brand and enable the brand to develop healthy relationships with prospective customers.

 

Social Media Marketing And Content Marketing

There are vast differences between content marketing and social media marketing. Social media marketing is a new channel of marketing which is competing with other channels of marketing. On the other hand, content marketing is as old as human beings. There has always been a need to find ways to convey important information in useful and entertaining ways. The goal of content marketing is the consumption of content AND THEN behavior; whereas the goal of social media marketing is participation AND THEN behavior. This is the most fundamental difference between these two marketing strategies.

sm vs sm

Social media is the latest evolution in the way we can tell stories. It is evident that in terms of business activity, content marketing will rise and grow on a continuous basis. The increase of content marketing is not going to replace social media marketing because these strategies are two very different things with two different functions.

Social media is the mean of extension of content reach. It provides the opportunity for a direct communication with customers and prospects. Social media is playing an important role in ranking the content within search engines and social platforms. Although Social media is playing an important role in ranking the content within search engines and social platforms. Although content and social media marketing are two different strategies, at the end of the day, both will break out of their respective rolls and pull together as essential parts of integrated marketing strategy.

 

Conclusion

Content marketing and social media marketing are two separate entities with some overlapping characteristics. The Integration of content and social media marketing is the best way of promoting blogs, businesses, and brands. Social media marketing vitally supports content marketing. The goal of content marketing is to acquire a large number of subscribers to the original content for lead conversions.

Social media is a great source of publishing content. It can potentially amplify the brand and guide people towards your content. As far as marketing strategies, social media is a great way to start marketing for any brand. This plays a significant role in making and keeping a particular business successful. The effectiveness of content marketing for goal achievement takes time, but in order to start the business immediately, you can start marketing through social media marketing strategies.

 

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Emma Braun

This post is written by Emma Braun a freelance blogger and a content writer working with Craftedium at the moment!

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