Content marketing is a spin-off from traditional marketing with its use of digital media for marketing purposes. As marketing techniques evolve over time, content marketing is when digital media is used as a creative, relevant, and consistent tool to attract a target audience, with the objective of creating a profitable customer interaction. There is the…
What do I post on social media? The number one question people ask when it comes to social media marketing. The interesting thing here is that there’s really an endless amount of ideas for you to use when it comes to posting on social media. Before you skip this and jump down to the list,…
Search Engine Optimization has long been one of the favored online marketing techniques. The better your search results, the more clicks to your website. The more clicks, the more appointments, phone calls, subscribers, leads and sales. It’s no secret that the top of the search results is where you want to be, with less than…
Social Media is changing daily. What once used to be a few simple features on social platforms has transformed into more features than users can even keep up with! It’s important to understand that Social Media is still evolving and the way that you leverage it should ALSO be evolving. Here’s 5 Game-Changing Social Media…
If you were to really stretch yourself, what is it you would really want? What would you want to be doing? What would you want to have? Who would you want to be? Who do you need to be, and what do you need to do to get there? Take a second to really dig…
Social media is a non-negotiable when it comes to marketing. If you are not yet focusing on acquiring new customers with social media, your business is missing out on the attention from billions of people. 81% of the U.S. population is using social media. Your ideal customers are part of that statistic, I promise you….
Social Media in 2019 is going to be more important than ever! Small Businesses HAVE to ensure they’re posting consistently online to reach their audiences and really grow their brands on these popular marketing platforms. That means you need to be posting every, single, day. (Maybe even more!) But since you’re probably low on time…
Are you gearing up for your Fall and Winter promotions or maybe you need a few ideas to get creative this holiday season? Well grab your favorite cozy drink and notepad because you’re going to be inspired after you read this. November and December are THE months that you need to really focus your efforts…
A website is undeniably a requirement for any business, no matter whether you’re a start-up who’s only just recently commenced operation within your local neighborhood, or you’re one of the top players in your industry. It is an excellent way for you to reach a broader audience and create avenues for the public to purchase…
If you’ve listened to any Facebook marketing guru out there, then you’ll know that one of the best ways to build your email list is to run social media ads that direct to a conversion page. Of course you need to provide something of value in order for someone to be willing enough to…
Affiliate programs are one of the fastest growing marketing trends in business today. They allow a brand to promote a product or service by making people like you and me do the legwork, similar to influencer marketing. An affiliate program is essentially when you advertise another company’s product or service, you get paid some sort…
As a small business owner, you’re finding out everyday that there is a lot more to owning a business than most people think. You’re discovering problems and headaches like trying to figure out how to organize your projects in an efficient manner, or learning the best method possible to keep your receipts and manage your…
Throughout high school, you most likely had the same thought that I did… “When am I ever going to use any of this?” Oddly enough I see myself doing algebra whenever I calculate the percentage of taxes taken out of my check or even figuring out how many tables we need at an event…
Guest blogging is one of the best ways to get your company’s name out there as well as build domain authority through quality backlinking. But monitoring how you guest blog is just as important as paying attention to your own on-site SEO. Guest bloggers need to think of their guest post as an extension of…
When I first thought about becoming an entrepreneur, I never thought blogging would be something I was going to do. After all, ‘blogging’ from an outside marketing perspective doesn’t seem like it would help get more customers. It’s just writing. That was my initial thought before I got into marketing. But I could have never…
Assuming you read my post, “28 Content Marketing Tools to Get More Blog Readers”, you probably already know what keywords you’re targeting for. With that in mind, you might want to know how to title your blog post. After all, it’s hard to write something without a title to outline your content. By the way,…
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” – Sun Tzu You might be thinking to yourself, “How did a blog post about 10 things to preschedule in your business start off with a quote from an ancient Chinese general?” Well for…
Online marketing is one of the most IMPORTANT things you can do for your business – but many times new and small business owners just don’t have the budget to spend on marketing. The good news is you really don’t need a HUGE marketing budget to make a big impact. With the internet, you are given…
If you’re like me, then you probably question every little thing you do when it comes to your business. You could be doing something at an expert level but you’ll still question whether or not you’re doing it right. Often times this is referred to as impostor syndrome, other times it’s simply a lack of…
We all know that social media is a non-negotiable when it comes to marketing for your business. However, sometimes it can be frustrating to craft the perfect post, schedule it at the right time, once it publishes…you hear crickets…NO ENGAGEMENT. #sadface Has that ever happened to you? It’s disappointing! Each social network has their own…