Social Media & Blog Campaigns Crafting creative social media and blog campaigns isn’t easy. You need the right mix of attention-grabbing images, compelling headlines and an idea that resonates with your audience. Oh, and you have to generate all of those elements within 24 hours. Easy peasy, right? The pressure of content marketing and on-the-spot…
Is your organization searching for new means to enhance the customer experience on live chats? Probably, you have recruited new agents who are getting a tough time handling live chat interactions. If you understand the importance of live chat as a communication platform, you would be looking for the best ways to enhance your customer…
First of all, congratulations on taking the initiative to start your own business. It is not easy. The only assets you have are your self-belief, hustle and any products or services that you are sending to market. Everything else is marred in uncertainty. We salute you for venturing bravely into this exciting world where, despite…
Technology has enabled advertisement to be more competitive and artistic. There is an abundance of information that reaches customers. Therefore, the consumers only choose the relevant messages of which some might be of greater importance. Sometimes the information neglected by the consumer might be critical to your brand success. Thus, it is important to stand…
Today, every organization has a marketing team or a couple of marketing executives who aims to maximize profits through developing sales strategies that match customer requirements and promoting products, services or ideas. Marketing executives are also known as marketing officers or marketing coordinators. These professionals are dedicated to developing marketing campaigns both online and offline…
Three Common Mistakes to Avoid with Social Media Video Ads Publishing a video ad online is a ridiculously easy way of reaching out to new customers. So, why do so many people get it so hideously wrong? The truth is that there are some common mistakes that will sink your video before it even gets…
Predictions stated that video will dominate the content marketing, as well as consumer traffic in a not so distant future. However, video decided to make an entry a bit earlier and exceed predictions with its popularity and efficiency. Using video as content has not only become popular, it has become beneficial – as consumers prefer…
7 Tools to Turbocharge Your Content Marketing 2017 is the year of content marketing. Advertising is not as profitable as it used to be in terms of brand awareness, so now companies are furthering their reach by sharing their knowledge with the people who need their help. What is content marketing? It is a strategic…
It started with Snapchat and it spread to Instagram. Soon, Facebook added it to their system and Whatsapp decided to copy the same. Everyone seems to be building around the new IN-THING today: STORIES!! But here’s what has left everyone surprised: The kind of success Instagram has managed to achieve through the introduction of this…
The internet has evolved the freelance marketplace in unprecedented ways. Freelance websites allow anyone to connect with a staggering amount of specialists to find the one which suits their needs best. According to Wikipedia there are over 12 million freelancers on Upwork alone, which makes standing out from the crowd a daunting task. If you’re…
In the online world, many people live by the rule: Content is KING. Providing your readers, subscribers, and new potential clients with tons of value via your website, social media, and other content platforms, is a huge piece of starting your business. As you see your business gain traction, you may start to wonder whether…
There is no doubt that companies are in need of a strong logo to attract and engage customer attention and dictate strong sales revenue and growth. Seeing that customers are visually driven, brands that look the same over a period of time can usually lead to reduced interest and excitement among customers. This is why…
I couldn’t resist creating a title using this spin on words. With a brand named “MODE” do you know how often I have heard phrases like, “In growth MODE” or, “A brand in retail MODE” or even “Now in expansion MODE?” I simply couldn’t resist! Successful entrepreneurs are people who constantly seek to better themselves…
This post is for the ladies! Have you been looking for a websites that is geared towards helping female entrepreneurs grow their business? Brilliant female entrepreneurs have been sprouting up everywhere and it’s inspiring to see a movement of lady bosses putting their brilliance out in the world. Now, there were so many incredible websites to choose…
Pinterest is a traffic driving powerhouse for your business. If you haven’t started using this social network, I’d highly recommend you give it a try. Pinterest has been the #1 traffic driver to one of my blogs that consistently gets 5k Pinterest referrals each month…without doing any marketing. I simply added the content and let Pinterest do the…
Creating custom Facebook tabs or apps for your Facebook page is a BRILLIANT strategy that all business owners should be utilizing. These custom Facebook tabs are small but pack a mighty marketing punch if used correctly. Adding these custom Facebook tabs allows you to tie your custom branding to your Facebook page which is a…