Blogging

To stand out as a leader in your company’s niche, you need to have a social media presence. You need to show your expertise, know when to post for maximum engagement, and more. The problem is that your follower base is small, not growing steadily, and a comment on a post is cause for celebration….

How to Master Lead Generation Using Retargeting It’s unarguable that retargeting is very helpful in pinning down your cost per click or CPC, it boosts your brand reputation, helps you generate more leads and conversions. All of these are attainable regardless of what medium in digital marketing you are using. It’s no longer an additional…

How to make a startup successful. It’s all anyone important is talking about these days. After all, nobody launches a business to break even or not grow. It’s all about growth. But what exactly can you do to grow your business, especially if capital is not exactly flowing freely? Have no fear, because there are…

Back in the day, companies would simply avoid using Twitter to help their businesses grow. The reason behind this is that it was mostly reserved for celebrities and various influencers and as such, was regarded as less than ideal for business use. These days, however, not using Twitter or any other social platform for that…

You may have recently heard the phrase “mobile device optimization”, advice on acquiring more mobile users, as well as tips and tricks on how to make your website more mobile user friendly. But what exactly is all the fuss about? E-commerce has been picking up speed, and a lot of small businesses’ revenues have boomed…

How Small Businesses can utilize Big Data for Enhanced Output Data is undoubtedly the backbone of the current IT industry, and managing a massive amount of data isn’t a piece of cake. Numerous huge corporations have already merged to the efficient utilization of big data for their business and to generate adequate revenues. There is…

In the booming digital realm, content is king. And we are not talking about any kind of content, but the quality one. The kind that attracts clicks, shares, likes, and links. Quantity does not cut it on its own and copied content should be avoided like plague. But, the million dollar question is how to…

What causes failure in Business?  Why do some people appear to achieve business success with little effort, and others try hard but fail? Is there a ‘What Not to Do’ list that people can follow?  Sure there is, but it doesn’t apply to all people. Fundamentally, what not to do in business is to get…

Social Media & Blog Campaigns Crafting creative social media and blog campaigns isn’t easy. You need the right mix of attention-grabbing images, compelling headlines and an idea that resonates with your audience. Oh, and you have to generate all of those elements within 24 hours. Easy peasy, right? The pressure of content marketing and on-the-spot…

Today, every organization has a marketing team or a couple of marketing executives who aims to maximize profits through developing sales strategies that match customer requirements and promoting products, services or ideas. Marketing executives are also known as marketing officers or marketing coordinators. These professionals are dedicated to developing marketing campaigns both online and offline…

Predictions stated that video will dominate the content marketing, as well as consumer traffic in a not so distant future. However, video decided to make an entry a bit earlier and exceed predictions with its popularity and efficiency. Using video as content has not only become popular, it has become beneficial – as consumers prefer…